Discovery & Research
CAQH manages the nation’s largest repository of provider data—information essential for verifying clinicians and connecting patients to care. Yet, the providers who supply it face an arduous, repetitive attestation process every 90 days, often leading to outdated or incomplete data.
We began by mapping the end-to-end provider data ecosystem to understand how information is created, validated, and ultimately used by health plans and providers.
Insight 1
Data application failures stem from data quality issues upstream.
While our client initially encouraged us to focus on new data use cases instead of data quality, our research revealed the two are inseparable. The ability to use data meaningfully depends on its accuracy. By improving how data is created at the source, we could unlock far greater downstream value.
Insight 2
Attestations are seen as a universal burden.
Every 120 days, providers must complete an “attestation,” a required review of hundreds of data fields. Because most of this information rarely changes, the process creates unnecessary burden, low engagement, and it ultimately undermines data accuracy.
Reframing the Opportunity
Our research revealed that the core barriers to data use stemmed from how provider information is maintained. To address this, our team defined three new focus areas—and I led the exploration into attestations, the 120-day process providers must complete to keep their data current.
We saw an opportunity to reimagine this compliance-heavy task as a value-generating interaction for both providers and CAQH, transforming it from an obligation into an ongoing exchange of trusted data.
New Problem Statement
How might we turn provider attestations from a compliance task into a moment of mutual value?
Solution: Micro-Attestations
Instead of periodic attestations, micro-attestations distribute verification into small, contextual moments. Providers and proxies verify or update data in real time as part of routine tasks—such as renewing licenses, updating EHRs, or completing insurance forms.
From periodic, manual attestations
To distributed, in-the-moment micro-attestations.
Branding & Design System
The name Season represents the cycles of change in a person's life and substance use journey. The visual identity uses warm, supportive tones and hand-drawn illustrations to create a welcoming atmosphere while reflecting the app’s core values of non-judgment and dignity.
Key Design Decision
We used branding to embrace harm reduction principles↗ through deliberately non-judgmental, non-coercive language. Our goal was to avoid pressuring users toward abstinence, instead creating an environment that respects autonomy and meets people where they are.
The power of authentic co-design
Engaging directly with individuals with lived experience shaped every aspect of the app, enabling Season to resonate authentically with end-users and establish itself as a trusted resource.
More than just an app
In a marginalized space where people who use drugs often lack safe spaces, Season offers more than information—it provides a digital community where users can share knowledge, navigate the systems that have historically failed them, and find dignity in their journeys.
Season demonstrates how thoughtful UX design can address complex social challenges for communities systematically underserved by traditional systems.